Groundbreaking approach for one of UK’s leading economies

The Greater Cambridge and Greater Peterborough economy is among the fastest growing in the UK.

LDA Design has developed a ground-breaking approach to the future economic growth of this area, with work supported by Cambridge University.

The LDA Design team has been appointed by the Greater Cambridge Greater Peterborough Enterprise Partnership (LEP) to refresh their Strategic Economic Plan. The high growth sectors in this particular LEP, and the substantial funds available for infrastructure, puts it at the heart of the UK economy.

The trick is to future-proof the economic plan and root it in an understanding of the geographical and environmental context. So alongside the socio-economic analysis, we will inform strategic spatial choices about where and how the area is growing and the infrastructure investments needed.

A distinctive feature of this LEP, says LDA Design Director Robert Shaw, is its determination to secure growth which is sustainable and inclusive.

“The intent of this strategic economic plan is to enhance the environment and quality of life.So our approach is to take socio-economic, environmental and growth data and combine it with analysis of how powerful drivers of change will shape future opportunities. We will take account of long-term critical success factors and the need for new housing and infrastructure as well as high quality environments.”

The LEP brings together local businesses, education providers, voluntary organisations and social enterprises and the public sector to tackle key barriers to growth, such as skills development and funding.

Photo credit: University of Cambridge

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