Principal Graphic Designer
I joined LDA Design as Principal Graphic Designer in 2004 having previously worked as a graphic designer at PRP Architects. I have a fine art background and try to apply this sensibility though all my work as I believe that art and design are nearly always interdependent.
The scope of work I have been involved with has included visualisations, branding, print and exhibition design and signage / wayfinding. Projects at LDA Design include the London 2012 Olympic Parklands, The Moscow Parks and Meridian Water, Enfield the latter of which was an all encompassing design project including devising a brand and visual identity for the client, generating visualisations and masterplan drawings, designing a public consultation exhibition and website and producing architectural concepts.
My design philosophy is a “first thought, best thought” approach – I like to fine tune an initial idea until I am happy with it.
In my spare time I enjoy astral travel, walking, yoga, lucid dreaming, music, art galleries and drinking copious amounts of coffee.
Giardino di Ninfa, Latina, Italy or the Kenrokuen Gardens, Kanazawa, Japan. If there is a heaven it probably looks like one of these places.
Alone in Berlin by Hans Fallada.
Is my coffee which carries a government health warning for high caffeine content.