Design communication has taken me to some interesting places and situations: hanging from the top of the Gherkin before the cone was put on, while designing the wayfinding system for the building; talking a client out of a pop-up booklet that explained the use of an intimate lady’s product (sometimes you need to look after your client’s brand and reputation by offering them something they had not considered); a photoshoot for a summer catalogue in the Dolomites while there was still snow on the ground: a logistical and creative nightmare or fun – it’s all in your perception.
My multidisciplinary design skills are a science as much as art. To interpret a problem requires rational thoroughness to break it down and question its reasoning and meaning, then the ability to attract, evoke and elicit a reaction in the viewer. A balance in both reason and emotion is the mysterious ‘magic’ that I bring to informing and engaging people.
Half way up any cliff.
The simplicity of just you, your partner, the rock and nature. Nothing other than what’s immediately around you is of concern - a bliss you don’t often get. Oh yeah - and it must be time for my butties!
The Abyss Beyond Dreams by Peter. F. Hamilton.